If you buy a car, but don’t fill it with gas, how far can the car go? If a business invests in a best-in-class website, but doesn’t support it with active promotion to drive traffic regularly, can it have a…
NOTE: This article discusses two broadly divergent approaches to relatively simple small business website development. It focuses on two example platforms and therefore ignores dozes of other qualified web creation platforms and toolsets. All misstatements and gaps in analysis are mine…
I was part of my first website build in 1996 at one of the original “interactive” ad agencies, Modem Media. The site was an online brochure for AT&T’s WorldNet dial-up internet service, and was created to provide early digital advertising…
The vast majority of small businesses (less than 100 employees) are caught in a paradox. They operate at a time in history when advancements in technology delivered through the internet have given them unprecedented access to tools that can revolutionize…