A core client since 2017, Hewson Group has been responsible for much of everything “marketing” at Berkshire Roots, the largest independent grower and seller of legal cannabis in the state of Massachusetts. We designed their entire web presence, developed brand guidelines, established a rich CRM environment for both B2C and B2B customers, and integrated a variety of operational digital platforms that keep Berkshire Roots profitable and customer-centric.
Villa Italian Kitchen is a 200+ location pizza restaurant chain in the US, in business since 1954. We create content and community around their signature Italian dishes on Faceboook, Instagram and more!
Results? A 40% increase in Facebook organic reach from 2016 to 2017, and on Instagram, a 2000% post engagement improvement over industry benchmarks.