Marketing, Advertising & CRM Solutions
Getting The Word Out To Grow Your Bottom Line
Customers Have Way Too Many Choices
The Right Advertising Approach Can Help Your Business Win
Once a business has the right marketing strategy and a robust website presence, the right online advertising or social media program can grow your business affordably. Using a blend of existing customer communications and smartly targeted paid placements, we can fill your funnel quickly and efficiently.
Hewson Group knows how to make it all happen.
Online marketing is a blend of art and science. Our confidence in mixing creative ideas and design with intelligent data-driven marketing processes allows for performance-based decision making that drives campaigns that work.
We believe in maximizing the use of optimizable ad platforms like facebook, Google and other “self-service” paid channels, coupled with intelligent distribution of great content through social media. It allows us to place the right message in front of the right person at the right time and in the right place to drive interest in your product or service, and commitment to buy.
We also specialize in the deployment of smart contact management and Customer Relationship Management platforms to help businesses maintain their prospect and customer data. We then leverage that captured customer data to deliver intelligent email and direct marketing programs that keep the cash register ringing.
Marketing Services Specialization
While digital marketing may consist of endless options for pursuit, we like to keep things simple. In our experience, there are only four types of digital marketing that a small business needs to consider. Most every tactic that exists falls into one of these three types, so let’s agree that simplicity works!
Lead Management & Customer Relationship Marketing (CRM)
If you run a professional services business, whether a medical practice, a contracting business or a law firm, you recognize that your life blood is establishing a renewable pipeline of new qualified prospects, turning prospects into customers as quickly and inexpensively as possible, and then maximizing the profitability of each customer over time. Our work with a number of service providers has given us the knowledge to apply advanced digital marketing solutions for your business and get your appointment schedule full up asap.
Digital Advertising
You know in your heart that advertising will help grow your business. But what works? The great thing about digital advertising is that you can figure out EXACTLY what is working and what isn’t, and make adjustments on the fly to improve your performance over time. We understand how to build the best targeting and message strategies with the leading online advertising platforms to reach your goals. It’s all about starting with small tests, learning what works and investing as your performance grows.
Social Media
OK, so you have a facebook page and have been thinking you should probably do more with social media. Now what? Our approach to social media is based on blending a smart content marketing strategy with a process that will get you sharing and engaging with your customers and prospects in short order. We are expert at working with you to figure out a customized strategy that will get you interacting with your target market and driving your business forward.